Sears Tower

Location: Chicago, IL

Client: The John Buck Company; Sears Management Company

Architect: De Stefano + Partners

Description: Major renovation of 106-sotry office building. Graphics scope of work includes a new project image, building signage for all public spaces, a directional system for public circulation, sign system for multi-tenant office floors, retail identity and standards, and design of graphic patterns and details to be incorporated into the architecture such as floor patterns. Signage scope also includes identity for and directional to observation deck.