Wachovia Corporate Headquarters

Location: Winston-Salem, NC

Client: Wachovia Bank; Taylor & Mathis

Architect: Cesar Pelli and Associates

Description: Graphics scope included private dining facility and food court. The designers created a special program of identity and decorative graphics for the cafeteria. Yet another aspect of the aesthetic qualities of Old Salem were the inspiration for the design of the food station signage. Evocative of historic streetscape retail signage, the graphics were designed as metal grille blades which carry icons of the various food specialties. The grilles hang from overhead decorative brackets and flank storefront signs which give each station a unique identity through type, pattern, and color.